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At Fred Segal Fun in Santa Monica, M-I-C-K-E-Y M-O-U-S-E conjures to mind the colorful history of Disney imagery that fuels the must-have new line of apparel designed by fashion guru, Jackie Brander. The Disney Vintage line, inspired by decades of archived Disney artwork, has emerged as a delightful fusion of whimsy and high fashion.

Since 1987, Jackie Brander has run one of the most prestigious and sought after independent boutiques in America. Located in Santa Monica, Fred Segal Fun has become the "go-to" hot spot of fashion's most discerning disciples.

Since the creation of her retail store, Brander's design aesthetic has centered around her philosophy that clothing is meant to enhance the enjoyment of daily life; she wants her customers to have fun with their clothes. When Disney approached her to design a modern, edgy take on Disney apparel, Brander quickly focused in on the perfect blend of fantastical imagery and current fashion. Adding her personal flare and charm to each piece, Jackie's Disney Vintage line continues to awe its avid followers with a skillful re-creation of their own fondest Disney memories.
Q1 What is the concept of your brand?
We are a contemporary company based on vintage comfort and a sense of humor.

Q2 Could you tell us about the projects that you are working on right now?
We don't have projects.. We have new merchandise in the works at all times. We deliver new merchandise every month.

Q3 Why and how did you become designer?
It was meant to be. I was approached to carry Disney archive art on clothing at my store, Fred Segal Santa Monica and when we were selling out every single piece,
 
I knew it was just the beginning.

Q4 When do you usually get the inspiration for your works? (For example, when you're walking the street, relaxing at your home etc.)
I'm someone who is constantly looking.. I am inspired constantly and by all things.. My eyes never stop wondering and I'm insatiable for more and more all the time.

Q5 Could you tell us the process of working on your pieces?
Its haphazard, there isn't a plan. It just comes together in a whole lot of ways.

Q6 What do you think about the current fashion trend?
I love fashion, I love watching trends roll in and out.. but I appreciate style more than anything.. and that is individual and personal.

Q7 Which stores carry your products in US and Japan?
We are in Fred Segal obviously. We are in Saks 5th Ave and all different high end stores. In Japan we do a constant business with Beams and Isitan.

Q8 Which celebrities are wearing your products?

Who doesn't wear Mickey? Come on now!
 

Q9 What do you do on your day off?
Shop. Really, I shop!

Q10 Are there any places or countries you would like to visit?

I want to see everywhere but there is nothing like a beach to me.

Q11 Have you been to Japan?

I go to Japan every six months, and I absolutely love it.

Q12 What do you think about LA?
There is no place like home. I love LA!

Q13 What is your favorite cuisine? Could you tell us your favorite restaurants?
Mr. Chow and Katana. Chinese, Japanese.

Q14 Could you tell us anything what you think its cool at the moment?
Again.. personal style. Trends are personal.. if it suits you, do it.. if not, be who you are and own it.

Q15 Are there any people who inspired you? Who do you respect?
I'm inspired by my friends. I am a millionaire in the friends department, and I wouldn't single any out here because they all mean something different to my life... I am influenced by the greatest group in the world. They all add something wonderful and make me who I am.

 
Q16 Favorite word or phrase
Whatever

Q17 What is your goal?
To have it all. To never think about it. To just do whatever whenever and not look back! To spoil everyone I love and to take care of as many people as I can that need what I can give.

Q18 Any message?
This week a very brilliant doctor told me to love my body and take care of it... it will prove the love I have for all the others in my life. Laugh every day. And get a massage at least every week!
 
 
 
 
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