+++ flashfilm.com +++ fashion.style.interior.photo.fashion magazine+++

+ flashfilm is the online magazine

for international fashion and lifestyle +

Jenny Jarmoune launched the Jenny Jen Collection with her husband and partner, Pascal Jarmoune, in the summer of 2004 on the very hip Rue Etienne Marcel in Paris and then the couple moved to Los Angeles. With the Jenny Jen collection embodying Parisian sophistication with West Coast sensibility, it only made perfect sense to bring Jenny Jen to the States. Jarmoune adapted her line to fit the casual style that thrives in Los Angeles, utilizing the research skills and keen eye for detail she had honed in on at the fashion design office of French label Chloe, where she was employed as an assistant designer for two years.
Currently, the Jenny Jen Holiday 2006 collection is filled with magic and whimsy. With applique beading and crystals adorned gently upon vintage lace in hues of powder and black, designer Jenny Jarmoune lends credit for her inspiration to the fantasy like quality of ice skating costumes. Fabrics such as muslin, satin, mesh and organza run throughout, while Jenny’s keen ability for detail is showcased with delicate embroidery, pleating, pin tucking and draping reminiscent of the elegance and femininity of the 1920's.
The Jenny Jen Collection can be found in exclusive boutiques worldwide including Fred Segal Flair, Kitson and Vionnet in Los Angeles, Intermix in NYC, Franck and Fils and Galleries Lafayette in Paris and Macy's nationwide.

Q1 What is the concept of your brand?
JennyJen is a complete collection with a Parisian sophistication and a west coast flair. The perfect wardrobe where you can find silk dresses, cashmere sweaters, incredibly soft t-shirts and denim with a 70 s inspiration as well as the vintage inspired lingerie collection.

Q2 Could you tell us about the projects that you are working on right now?
JennyJen's team is working on the next spring runway show.

Q3 Why did you become designer?
I grew up in Paris "capitale de la mode" where I had the chance to have my 2 grandfathers in the fashion industry, so I guess my passion for design was passed down from my familly.

Q4 When do you usually get the inspiration for your works? (For example, when you're walking the street, relaxing at your home ect.)
Usually before I begin a collection I get inspired by going shopping in vintage stores,visiting museum, as well as traveling as much as I can...

Q5 Could you tell us the process of working on your pieces?

Jenny Jen collection

http://www.jennyjen.com

I learned a lot when I was working at the Chloe design studio about patterns,drapping and finishing. That's why every single pieces from JennyJen collection is made like a COUTURE collection.

Q6 What do you fell important when you are working on your pieces?
Being unique, quality of fabrics and very important quality of finishing!

Q7 What do you think about the current fashion trend?
The curent trend is totally liberated!!! There are no more rules for seasons!
You could wear a silky summer dress with a fur coat during winter or a lingerie Vintage tunique with high boots in summer!
I love the way vintage clothes have found a place in todays modern women's wardrobe, it makes people more exclusive.

Q8 What do you do on your day off?
Right now I am 8 months pregnant and it is 100 degrees in LA so I am just trying to get some rest!!!

Q9 Have you been to Japan?　
Yes, I've been to Japan and I LOVED IT! My favorite places are Shibuya, Aoyama and Harajuku.

Q10 What is your favorite cuisine? Could you tell us your favorite restaurants?
Italian and my favorite restaurant is LE GRAND VENISE in Paris

Q11 Could you tell us anything what you think its cool at the moment ?
Muse des Arts Africain in Paris made by Architect Jean Nouvel ,he is the one who designed France President Francois Mitterrand' office

Q12 Are there any people who inspired you? Who do you respect?
I like the femininity of Jane Birkin and the Glamour of Brigitte Bardot and the talent of Karl Lagerfeld

Q13 Favorite word or phrase?
"Pas d art sans liberty" by Ben
Which means "No art with without freedom"

Q14 What is your favorite music?
Any kind

Q15 What is your goal?
Retail JennyJen concept stores and a cosmetic line