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Q1 Could you tell us about the brand concept? When did you start?
Concept: Modern, well Travel, Smart Girl with a Hipster and Edgy Look. BINETTI Launch on Sept 2001

Q2 what kind of people do you want to have your brand?
People that want to feel good within themselves, unique of beauty and people that are not afraid to freedom of speech.
 

Q3 Could you tell us your career as a fashion designer?
Well, right after I gradated from college I begging to assist Fashion Stylist in the industry as an assistant, which that help me out to incorporated into my work, learning balance of colors and putting things together to make a conceptual story into the image of Fashion. When, I landed in New York after been leaving and studying in Italy for few years, I became the head designer for Jill Stuart, which it was very fantastic to be working with her for 4 years. As well I did some work as a consult for different big brands around the world as, Bulgaria (Italy), Tint-Set (Italy) and Abaco (Paris)

Q4 Currently which stores carry your brand in the world and Japan?
Japan: Takashimaya (January 2008), Epoca (January 2008), Free's (January 2008), Intermix Japan (Janury2008) International: Net-a-Porte.com, ShopBop.com to mention few Go to www.ilovebinetti.com and you will see all the great shops around the world selling BINETTI endless.

Binetti


http://www.ilovebinetti.com
 
Q12 Who is your dream collaborator?
One day to be represented by AEFFE in Italy or Sanei Int. in Japan

Q13 Please tell us about next collection. What sort of pieces are feature in the collection?
Fall/Winter 2008. Collection inspired by Boho chic Gypsies w/ very ultra modern coats.

Q14 What are your long term goals as a designer?
To became the next things and get the world addicted of something that can not stop having enough of................ BINETTI.

Q15 Any message for you fan?
Peace and Love........... and spread beauty everywhere.
 
Binetti is known for its innovative, thought provoking designs. Two friends, designer/President Diego Binetti and Vice President Ada Lee institutionalized the Binetti brand in August 2001. Diego Binetti has always been an enthusiast for design and possessed an undeniable talent to create fashion. Diego Binetti of Italian heritage grew up in Buenos Aires watching and assisting his mother, who was a dressmaker. Being exposed to a world of free expression only developed Diego's passion. Binetti has experienced a tremendous amount of success during the course of the growing business. For the past two years Binetti has showcased his collection in Paris, and as well in London. Globally, Binetti's agents in London, Japan and the United States are representing his work for sales, marketing, and press internationally. His international exposure and growth was recognized by publisher teNeues in 2007. Binetti was featured in the book, "The Ultimate New York Design".
Q5 What kind of fashion style is the trend for this season?
I don't believe in kind of style per season, to me style is has not tendency. It's endless of their own shape and balance. Style is part of a character or persona that wants to feel special and beautiful.

Q6 What do you feel important when you are working on your pieces?
I feel full of integrity for my most unique love for fashion and to make my pieces come alive into an surreal world of Life.

Q7 What's inspiring your work?
Life, Love, People, Nature, Colors, Smells, Taste, Touch..............

Q8 What kind of fashion style do you like?
Mine

Q9 What are some of your interests today?
Open BINETTI shops in New York, Canes and Dubai
 
Q10 Are there any people who inspired you? Who do you respect?
All the people inspired me, I love humans. I think are the coolest machine ever invent in LIFE.

Q11 Who is your favorite designer?
I have respect for some many talent artists out there; it's very difficult for me to mention only few.
 
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