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Q1 Pease tell us your brief profile. Why would you become a designer?
My granny and auntie also design and make clothes, I used to watch them make garments growing up and it inspired me. I used to design draw clothes all the time, and made my own doll's clothes from an early age. I have always been extremely passionate about my craft I decided I wanted to be a designer from a young age. My love for it led me into the business. |
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Q2 Would you tell us your career as a fashion designer?
A typical day would involve pattern cutting, sewing garments, making arrangements with new and old clients and keeping in touch with my business partner
Q3 Would you tell us about your brand? What is the concept behind it?
The Simone Williams brand is dedicated to celebrating the female form and the sensuality that encompasses it. It is about class and quality with the edge of creative design.
Q4 What is your greatest inspiration when you make pieces?
I get inspired by anything and everything. My 06 collection was inspired by Marilyn Monroe and flower petals whilst this years collection was inspired by the city landscape of London.
Q5 Who is your favorite designer?
Roberto Cavalli |
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Q11 Do you have anyone, any place, anything that you are strongly inspired by recently?
Everything inspires me so it's difficult to choose one thing – recently it has been buildings and city landscape.
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Q12 What do you see Japanese culture? (fashion, lifestyles, etc..)
I think Japanese culture is so refreshing and innovative. It has so much influence on the world of fashion and trend-setting. Its such an exciting culture.
Q13 If you can travel anywhere in the world, where would you go?
I recently went to India but next I would love to go to Japan of course!
Q14 Where do you live?
London
Q15 Where do you go for shopping?
Lots of places around London – Brick Lane, Spitalfields, Walthamstow, Camden
Q16 Any last words?
My advice to people who want to follow in my footsteps is to work hard, nothing in life is easy but its all worth it when a client tells you that they love your clothes and keep coming back for more garments. |
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| Sensual, modern, feminine, beautiful, only a few of the words used to describe the Simone Williams collection. Ranging from cutting edge denim street wear to sophisticated evening wear the Simone Williams collection has something to suit every discerning and fashionable woman. Her unique creative vision and eye for beauty has led to a collection filled with stunning one off ready to wear pieces that create attention wherever worn. The Simone Williams fashion label has been up and running since the summer of 2004 and is based in Hoxton, London. Simone Williams past collections have had an urban street wear theme where she used a combination of fabrics such as denim and leather. She also uses leather strips and belts integrated with other fabrics. This has become her signature look. Aderonke Lawal (Business partner) has been supportive of Simone's talents since they first met over 17 years ago. Today Aderonke manages the business aspect of Simone William's label - "I envisage a future so bright and promising that it excites me to be part of this fantastic fashion label" – and continually looks to develop the label in every aspect. |
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Q6 What do you think the trend for this season?
Volume is a big trend as well as bold designs.
Q7 Tell us the locations where we can find your collection.
www.mohina.com, www.indieshopper.com, www.urbanfashionhouse.com, One Night Stand, 8 Chelsea Manor Studios, Flood Street, London SW3, King Cosy Boutique, 78 New London Road, Chelmsford, Essex CM2 0PD (Tel: 01245 257888), Mobarak - 1 Harrogate Road, Rawdon, Leeds LS19 6HW
Q8 What kind of fashion style do you like?
I like classy and feminine styles that accentuate the best features of a woman's body.
Q9 Which celebrities are wearing?
In the UK Helen McCrory (Harry Potter and Casanova) and Lisa Maffia (singer) |
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Q10 Tell us about your next collection? Any future plans?
I'm still working on the next collection but the future plans are To take part in more fashion shows, have a major celebrity wear my creation and to supply more shops (Simone) To fully establish Simone Williams as a high quality fashion brand with London and the UK, gaining concessions in more boutiques and setting our sights on international interest. (Ronke) |
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