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Q1 What is the concept of your brand?
INDIVIDUALLY
Denimbirds is made for all females who like to dress individually. rather than following
short term trends. Every person is unique and so is our intention for this brand.
We like to inspire you to accept your body and express your induvidual style..
FEMALE CLOTHES
Denimbirds is made for everyone who love female clothes. In each collection we present dresses, underwear and female tops that can be worn to your favorite jeans. Female clothes have its own character and genuine history that we like to challange by mixing the girly look together with the more androgyne or unisex influences.
SEASONAL CHANGES
Denimbirds is made for all who love seasonal changes, when spring turns into summer and fall. we change and affects by the nature. Our inspiration is to follow your sesonal mood rather than changes by nervous fashion.
DENIM PREFERENCE
Denimbirds is made for all who love pure denim. Our passion is a collection where denim is the heart of your preference. The collection shall be seen through a denim lovers eye no matter if it's a dress or a shirt. Our preferense is always including the denim history and bearing sub cultures in mind.
ATTITUDE
Denimbirds is made for all who express there attitude by wearing jeans.
Subcultures like rocka billy or indy pop always have a true denim culture behind, no matter if the females choise to wear girly 50's dersses or old lady secondhand dresses. The attitude have its roots in denim and thats where we get our inspiration. |
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PERSONALITY
Denimbirds is made for all those who like to reflect its personality.
Our brand is not made for a special age group or size range. We prefer to see the personality beyond these categories. The person who seek its own way of dressing express a true personal style.
RESPONSABILITY
Denimbirds is made for all those who take responsability for its own actions.
We like to take ours in terms of production and for all those who work with our brand.
We include the responsability for the nature and for our costumers best service.
Q2 Could you tell us about the projects that you are working on right now?
I'm working on the collection fall winter 07 and preparing the fashion show for this in December. Our collection is denimrelated with tops, dresses, knitwear and shirts, some underwear and stuff...
Q3 Why and how did you become designer?
I'm a graphic designer who got introduced into the denim world almost 17 yeas ago and got passionate in love with the industry, the people, the denim and indigo and the functionality in denim. |
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Q12 Have you been to Japan? What do you think about Japanese fashion scene?
No I have not been there. I think that Scandinavian design and Japanese design have a lot in common, we both have gone through big changes over the last 100 years and learned a lot from nature, we share the same aesthetic sense, we both prefer design that is simple, minimum and functional.
Q13 Are you based in Sweden? Could you tell us about Sweden?
Yes I'm located in Sweden in a city called Gothenburg
Sweden have a unique denim scene as the people are extremely denim oriented and follow each other, new fits and denim trends are easy to discover on the street.
Q14 What is your favorite cuisine? Could you tell us your favorite restaurants?
If I could I would eat Mexican food every day. Or fish. In Gothenburg we have a small restaurant called Hos Pelle which a prefer as its dark and quite and fantastic food, perfect to talk with your friends.
Q15 Could you tell us anything what you think its cool at the moment?
I found a music I love at the moment which is from a brand called IM CLOOT from album A strange arrangement of colors. |
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Denimbirds...the evolution...
She began like the little sister who wore her big brothers favorite jeans and t-shirts, and now she has grown up into a beautiful, individual with a personality and attitude all of her own.
And she still loves her big brothers jeans...
Denimbirds is an individualist, feminine collection as seen through a denim lover's eye. Each collection embraces seasonal changes while maintaining a feminine and individual attitude that does not follow any specific trends.
Their passion is based on collections where denim is the heart; they present dresses, underwear, and feminine tops that can all be worn with your favorite jeans. Their attitude always has its roots in denim, and their often make references to their inspiration from subcultures that have a true denim culture.
Denimbirds personality is not restricted to any particular age group or size range. This lack of obvious borders only encourages the individual, free-spirited style of a Denimbird. |
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Q4 When do you usually get the inspiration for your works?
I only work from what I see on the street, on films, from relations and nature. No traveling as we have small children.
Q5 Could you tell us the process of working on your pieces?
It starts from the quality meetings where we either develop our own quality or do experiment with the current denims. Then we make a lot of wash trials. Parallel to this I make drawings on the tops collection which I normally do outside the office to get maximum of concentration and rest from kids and telephone:)
Q6 What do you feel is important when you are working on your pieces?
The fabric is important and to get a good stretch quality looking rigid, the wash has to obtain the construction of the fabric and not killing it, the indigo has to give the right contrast and the fitting of the jeans. Its function including both ethic and aesthetic values.
Q7 What do you think about the current fashion trend?
We do not follow any current trends made up by trend companies, we follow the inspiration that fits into the brands, both for nudie and denimbirds. |
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Q8 Which stores carry your products in US and Japan?
I will ask the guys..
Q9 which celebrities are wearing your products?
I need to ask the guys again..
Q10 What do you do on your day off?
Try to relax and play together with our 2 kids.
Q11 Are there any places or countries you would like to visit?
I have never been to Japan which I know I would love. |
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Q16 Are there any people who inspired you? Who do you respect?
Patty smith
Q17 Do you like any other designer? Where do you shop?
I do but im not updated, sorry my life is dedicated to my brands and my family.
Q18 Favorite word or phrase
Amnesty
Q19 What is your goal?
To get a better situation for the textile industry, to work only with countries who respect human rights, companies that have sa 8000 certifications, to work even more on organic and ecological fabrics.
Q20 Any message?
For girls I like to say like your self and others will respect you. |
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