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Q1 Please tell us little bit about the founder Mr. BF Goodrich.
Interestingly enough, the story of PF was born from the concept of using tire rubber for shoe soles. It all began at the turn of the century when American tire companies realized a new use for their product components- canvas and vulcanized rubber- and began to develop shoe lines. One of the first was B.F. Goodrich which introduced a line of rubber boots and shoes. |
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In 1933, as the concept of fitness began to grow, Goodrich began adding an enhanced insert to its sneakers in an aim to provide body-aligning support in active comfort in footwear. As a result, in 1937, Posture Foundation insole technology was patented. This essential advantage was a breakthrough at the time and became the namesake of the PF Flyers brand.
Q2 For the Fall 2007 collection, what sort of pieces are feature in the collection?
Fall 2007 is themed around "New England Modern", PF's neoclassic vision of the traditions and cultural sophistication of New England translated to seventy years of sneaker heritage. Long-lost, tailored quality and rich, worldly materials have been composed with a striking modern eye. Classic sneaker bones including the Center Hi and Glide and new styles like the Perrin and Piper become the foundation for the subtlety of heirloom silks, luxury leathers and endlessly deep tweeds from around the globe. |
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Q6 What do you think important for the ideal products?
Ideal products for PF Flyers are sneaker inspired with rubber outsoles. The brand will continue to push the envelope in terms of materialization, but we will stay true to our sneaker heritage.
Q7 Currently which stores carry PF Flyers in US and Japan? What are the prices for you line?
Please check out our website, www.pfflyers.com for the details.
Q8 For the future season, what else can people expect from PF Flyers?
For future seasons, people can expect PF Flyers to continue to push the envelope with unique materializations. We'll be broadening our product offerings for both men and women, but will stay true to our sneaker heritage and will only produce footwear with rubber outsoles. |
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One of the original American sneaker brands, PF Flyers, based in Boston, MA, continues a long tradition of premium, timeless casual footwear. Designed for discerning modern lifestyles, PF features best-in-class materials from around the world and sophisticated use of color in authentic reissue and evolved silhouettes. For more than 70 years, P and F have stood for Posture Foundation, namesake dedication to comfort, tailored quality and innovative, classic style.
Flashfilm interviewed with Sr. Product Developer of PF Flyers, Mr. Michel LaFlamme.
Please visit www.pfflyers.com for more information. |
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Q3 Could you explain about Posture Foundation?
In 1933, canvas footwear pioneer BF Goodrich patented the Posture Foundation insole, an innovation in comfort and performance, and began adding the new technology to its action shoes. Goodrich shoes with Posture Foundation became known simply as "P-F" in 1937. For more than 70 years, P and F have stood for Posture Foundation, the namesake dedication to comfort, tailored quality and innovative, classic style.
Q4 How many styles and colors have you been offering since 1937? Which style is the most popular one?
The unisex Number 5 has been our most popular style. Since the brand has changed hands several times through its 70 year history, there is no existing record of the number of offerings. Today, PF Flyers has expanded its line to include core reissue styles, which were redesigned from past styles and new sneaker styles for men and women including skimmers, wedges and lace ups. |
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Q5 Are there any projects or collaborations that you have coming down the line that you'd like mention?
PF Flyers collaborates with rock legend, Johnny Marr, to design a limited-edition sneaker with all proceeds going to charity. |
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