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Q1 Please tell us your brief profile and working career. Why did you become designer?
Maybe the first impulse was when a fathers' friend was working with artist J. Beuys who had asked him to make a toy for his child. He made them for it and the same for me. It was just a number of very interesting wood peaces, not 90° and each was different... Later I worked in a furniture store where I had the first contact to design. I learned to make furniture and how to wake up early in the morning. After this period I started to study architecture. It was good, I learned something about construction and to think things - or buildings - as imagination. Then I changed to product design where I feel at home now. As design student I participated successfully in some competitions and I worked directly for some good brands. It was growing a little bit and one day I found myself in the own design studio. |
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Q2 What is the concept of your products?
The kyoto chair which I have designed for Fischer Möbel- is based on a similar idea. I personally like things that just communicate what they are: they may tell their own story – not more and not less. When I design a product I try to define something that is 100% what it is. In that case it may communicate its own functions, the way to use it in a semantic way and maybe it communicates about the own construction. That makes them desirous. For example the o2 Lounger. The connection of seat and frame is designed as a visible detail. For all miawolf products I use the addition as main aspect to separate functions and sections. The kyoto chair is based on a similar idea. It is additional and the folded shape tells something about the construction with light materials, but the same shape offers a comfortable seat to the user. The products are comprehensible. That is what I mean when saying it tells its own story. |
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Q6 Ponton Island is the product people seats on the floor. I think the Europeans and Americans doesn't have culture for sitting on the floor, where did that idea come from?
Maybe for Americans, but as German, sitting on the floor is not unusual. People sits on the floor and relax. I think the idea of sitting on the floor is coming from Japanese culture. |
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Q7 What would you be if you weren't a designer?
There is no alternative, or maybe then I would like to be architect.
Q8 How has Germany design influenced your work?
German design? – Yes maybe it influenced my work – people say German design is functional, in order, well organized, rational and with clear aesthetics. All this is what I prefer. But I feel influenced by other cultures, too. For example the Scandinavian style and the Japanese culture. Some month ago I was invited to meet Dieter Rams in his house. He told, the problem of design today is that people can't or don't want to work out their projects within 100%. They prefer to do things with just 95% or less. But the problem is that the last missing 5% will influence the whole product quality much more than 5%. German Design has something to do with "100%" and that is good. |
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Q12 When is the most important time of your day?
In Italy I love the afternoon when it is time for the aperitivo. You drink a bitter and eat something light. In Sweden they call it fika and in Germany it is coffee time. It is like a 2nd start into the rest of the day. Then early evening time when I have my most creative moments. |
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Q13 Could you tell us anything what you think it's cool at the moment?
I do not like the word. It is in use for all and nothing. So nothing!
Q14 Are there any people who inspired you? Who do you respect?
In the field of Design and industrial creativity my respect goes to Dieter Rams. He is one of the great creative heads for industrial culture, a great designer and more. Today he is again on top. Another Designer is Bruno Ninaber. His work is a secret. Enzo Mari influences me almost every day. I have a look his sugar box (and other things) and I think "wonderful". There are other interesting people. I respect any person who is "complete". I mean people who are authentic in what they are and do.
Q15 What is your favorite word or phrase?
La vie est creation – Life is creation – Das Leben ist Gestaltung.
There is a lot of meaning behind this short sentence. Finally: I live it. |
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Q19 You are using the term of Kyoto for your product, what that mean behind it?
I personally like Kyoto and it's cultural places. The feeling of its town, the garden in Kyoto and specialy the shapes of the leaves gave me great inspiration for the design of this furniture collection. It is desiged for german Fischer Möbel who is one famous brand for outdoor furniture. www.fischer-moebel.de |
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Just a brief glance at the Kyoto work makes it crystal-clear: the designer Wolf Udo Wagner is an exceptional talent with a unique combination of creative and technical gifts. Following some semesters reading architecture, he studied product design in Germany and England. He is meanwhile a much-lauded designer, who works for numerous top-ranking international brands. His design-focused customers come from Europe, America and Asia. For them, his design is a marketing factor crucial to corporate success. Wolf Udo Wagner has meanwhile won over 25 prestigious awards for his work, including 3 x Red Dot, 2 x iF, 2 x DesignPlus, 2 x Focus Design, 2 x DDC Award and 2 x the particularly coveted GOOD DESIGN from the Athenaeum Museum in Chicago. His projects are on show in top-ranking museums and international exhibitions. Wolf Udo Wagner eliminates the extraneous with an elegantly functional purism. In essence, he is nature-driven – but his works do not reveal this at first glance (they are encoded); however, after decoding you discover correlations from geometry, mathematics, primeval force and Mother Nature herself.... |
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Q3 Please tell me the process that your products was born.
I work in a permanent research, wherever I am, whatever I do, it offers questions to me about the thing, the context, culture and many other aspects. For some years now I know that the good ideas grow in between that moments. Then, when I sit in front of a paper it is a concentrated progress - like fishing the ideas and drawing them onto paper. "La vie est creation – Life is creation – Das Leben ist Gestaltung" that is my slogan for live and work. There is a lot of meaning behind this short sentence, but finally I just live it!
Q4 What is your greatest inspiration?
At the moment it is the ponton fireplace. I like it a lot because it is so simple – it's just a "something" to get a save and all sides visible fireplace for in- and outdoor use. It has won some awards including DesignPlus and Good Design from the Athenaeum Museum in Chicago. This product has its own story. And I have more ideas, they flow... |
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Q5 Which one is your favorite?
Again the ponton fireplace, in combination with ponton island (www.pontonliving.eu). It is a piece of furniture that invites people to sit together in a very relaxed way. It is an interior island for anything. The best is to sit on it round the fire with some people and talk the whole night about anything – like being round the campfire... |
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Q9 Who is your dream collaborator?
I know some. For me Leica is one of the interesting brands from Germany. I did a collaborative Event Design project with them but the most interesting product is the camera itself. Offecct and Swedese are my most wanted collaborators from Sweden, I like Sfera from Japan. I think they understand a lot about tableware because they started with a restaurants and came to design then. That's interesting.
Q10 What do you think about design industry in your country?
The main German design industry is based on technical Design - mostly automotive manufacturers build a strong part of it. But design is a very international business. All good studios are mixed up with people from different countries. I hear that German designers can be good project coordinators. |
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Q11 Are there any places or countries you would like to visit?
I love coming around and I have my energetic places, mostly in the big cities. In some of them like Paris, London or Düsseldorf I visit selected buildings, I touch them for some 20 seconds and feel their positive energy. It sounds crazy - maybe it is - but I do that. What I want to say: it is not a country, not the whole city - I try to find very special places – maybe just a building or a beautiful surroundings... |
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Q16 What is your favorite website?
I could name a dozen sites because the web is so big and so dynamic.
www.coolhunter.com and www.designspotter.de are cool sites because they show a lot of new things nearly every day. Another is www.colins.de. I know them almost from the start.
My own project www.projektdrei.de is elementary. It shows a short movie about nature that anybody can enjoy without meaning.
Q17 Do you have any advice for the young people?
Am I old? Ok, there are 2 aspects:
One aspect is that you should work out your projects 100% and not 95%.
The missing 5% will influence the project a lot. Dieter Rams told that!
Another aspect is that designer should hear to their own voice, to their own idea. It is not the trend or the brief that should influence a new design. Just hear what you really want, think or feel. It is easy because it is there, somewhere inside... more or less... just find it... or not... |
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Q18 Could you tell us about your next collection? What is your goal?
At the moment I work on a new collection for a hifi brand. The brand is young and successful. Their existing products are stylish and top on time. I will design the new hifi products like an interior object and not like an electronic system. I think this is one of the keys – everything else we will see later. |
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